雅思阅读实战训练(九)

Questions 7-10
Choose the appropriate letters A-D and write them in boxes 7-10 on your answe sheet.
7. The word “sterling” in line 3 of Paragraph A means__________.
A. difficult
B. menial
C. terrible
D. excellent

8. Which of the following statements on the accusation of MacDonald is NOT TRUE?
A. It tends to make people fat.
B. Its operations are very vague.
C. It tends to exploit workers.
D. It tends to treat animals cruelly.

9. Which of the following measures taken by Denis Hennequin produced undesired result?
A. “Food Studio” scheme.
B. “Open Door” visitor days.
C. The “McPassport” scheme.
D. The Nutrition Information Initiative.

10. What did Denis Hennequin do so as to respond to local trends?
A. set up a “Food Studio” .
B. established a “Design Studio”.
C. hired celebrities as local brand ambassadors.
D. employed local bosses as much as possible.

Questions 11-14
Complete each of the following statements (Questions 11-14) with words or number taken from Reading Passage 1.
 
Write NO MORE THAN THREE WORDS for each answer.
Write your answers in boxes 11-14 on your answer sheet.
 
11. After January 2004, McDonald was making improvement following a period of slump in America and Australia, but sales in Europe were ………………………….
12. Business of McDonald in France and Britain was particularly good in December since customers took to ……………………………..
13. Compared with other countries, France is McDonald’s ………………………. next to America.
14. ……………………. of McDonald’s restaurants in America are companied–owned and the figure is much lower than that in Britain.
 
Part II
Notes to Reading Passage 1
1.sterling高质量的
e.g.  He has many sterling qualities. 他身上有许多优秀的品质。
2. menial  不体面的, 乏味的(工作、职业)
3. spruce up打扮整齐、漂亮、装饰
4. mastermind指挥、谋划（一个计划或活动）
e.g.  The police know who masterminded the robbery.警察知道是谁策划了那次抢劫。
5. underperform表现不佳表现出低于标准的工作水平、企业出现亏本
 
Part III
Keys and explanations to the Questions 1-14
1.      FALSE
See the second sentence in Paragraph A “One exception was France, where Mr Hennequin had done a sterling job as head of the group's French subsidiary to sell more Big Macs to his compatriots. His task was to replicate this success in all 41 of the European countries…”.
2.      TRUE
See the last sentence in Paragraph D “The Nutrition Information Initiative, launched last year, put detailed labels on McDonald's packaging with data on calories, protein, fat, carbohydrates and salt content. The details are also printed on tray-liners.”
3.      NOT GIVEN
See Paragraph D, E and H “Given France's reputation as the most anti-American country in Europe, it seems odd that McDonald's revival in Europe is being led by a Frenchman, using ideas cooked up in the French market.”.
4.      FALSE
See the last sentence of Paragraph H and first sentence of Paragraph L “The market where McDonald's is weakest in Europe is not France, but Britain…Almost two-thirds of the 1,214 McDonald's restaurants in Britain are company-owned…”
5.      TRUE
See the first sentence of Paragraph I “Fixing Britain should be his priority,” says David Palmer, a restaurant analyst at UBS”.
6.      NOT GIVEN
See the last sentence of Paragraph I “So it should sell as many underperforming outlets as possible, says Mr Palmer”.
7.      D
See the first sentence of Paragraph A “One exception was France, where Mr Hennequin had done a sterling job as head of the group's French subsidiary to sell more Big Macs to his compatriots”.
8.      B
See the second sentence of Paragraph D “McDonald's is blamed for making people fat, exploiting workers, treating animals cruelly, polluting the environment”
9.      C
See the second sentence of Paragraph E “But some of his efforts have backfired: last year he sparked a controversy with the introduction of a “McPassport” that allows McDonald's employees to work anywhere in the European Union..”
10.      A
See the last sentence of Paragraph G “He also set up a “food studio”, where cooks devise new recipes in response to local trends”.
11.      sluggish or declining
See the first sentence of Paragraph A “When Denis Hennequin took over as the European boss of McDonald's in January 2004, the world's biggest restaurant chain was showing signs of recovery in America and Australia, but sales in Europe were sluggish or declining.”
12.      seasonal menu offerings
See the last sentence of Paragraph B “December was an especially good month as customers took to seasonal menu offerings in France and Britain, and to a promotion in Germany based on the game of Monopoly”.
13.      most profitable market
See the second sentence of Paragraph H “But France is in fact the company's most profitable market after America”.
14.      15%
See the second sentence of Paragraph I “Almost two-thirds of the 1,214 McDonald's restaurants in Britain are company-owned, compared with 40% in Europe and 15% in America”. 来源:考试大-雅思考试

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