2013年12月英语四级考试真题试卷(第三套)
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Section A
Directions: In this section, there is a passage with ten blanks.
27、Questions 27-36 are based on the following passage.
The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their ___36___ out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a ___37___ that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks l’t year ___38___ to just $ 1.5 billion worldwide, a fraction of the $ 424 billion global ad market.
But as the number of eyeballs glued to ___39___ screens multiplies, so too does the mobile phone's value as a pocket billboard (广告的). Consumers are ___40___ using their phones for things other than voice calls, such as text messaging, downloading songs and games, and ___41___ the Internet. By 2010,70 million Asians are expected to be watching videos and TV programs on mobile phones. All of these activities give advertisem ___42___ options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores and games to ___43___ thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25 ," says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ___44___. cell phones as an advertising tool. " Mobile-phone marketing has become as ___45___ a platform as TV, online or print.
A．accessing
B．amounted
C．approaching
D．attract
E．casual
F．charactexs
G．fresh
H．ignore
I．increasingly
J．messages
K．patiently
L．tiny
M．total
N．violated
O．vital
第36题为（ ）
28、第37题为（ ）
29、第38题为（ ）
30、第39题为（ ）
31、第40题为（ ）
32、第41题为（ ）
33、第42题为（ ）
34、第43题为（ ）
35、第44题为（ ）
36、第45题为（ ）
Directions: In this section, there is a passage with ten blanks.
27、Questions 27-36 are based on the following passage.
The mobile phone is a magic device widely used these days. Although it has been nearly 30 years since the first commercial mobile-phone network was launched, advertisers have yet to figure out how to get their ___36___ out to mobile-phone users in a big way. There are 2.2 billion cell-phone users worldwide, a ___37___ that is growing by about 25% each year. Yet spending on ads carried over cell-phone networks l’t year ___38___ to just $ 1.5 billion worldwide, a fraction of the $ 424 billion global ad market.
But as the number of eyeballs glued to ___39___ screens multiplies, so too does the mobile phone's value as a pocket billboard (广告的). Consumers are ___40___ using their phones for things other than voice calls, such as text messaging, downloading songs and games, and ___41___ the Internet. By 2010,70 million Asians are expected to be watching videos and TV programs on mobile phones. All of these activities give advertisem ___42___ options for reaching audiences. During soccer's World Cup last summer, for example, Adidas used real-time scores and games to ___43___ thousands of fans to a website set up for mobile-phone access. "Our target audience was males aged 17 to 25 ," says Marcus Spurrell, Adidas regional manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ___44___. cell phones as an advertising tool. " Mobile-phone marketing has become as ___45___ a platform as TV, online or print.
A．accessing
B．amounted
C．approaching
D．attract
E．casual
F．charactexs
G．fresh
H．ignore
I．increasingly
J．messages
K．patiently
L．tiny
M．total
N．violated
O．vital
第36题为（ ）
28、第37题为（ ）
29、第38题为（ ）
30、第39题为（ ）
31、第40题为（ ）
32、第41题为（ ）
33、第42题为（ ）
34、第43题为（ ）
35、第44题为（ ）
36、第45题为（ ）
2013年12月英语四级真题及答案下载（第三套）（word版）
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