考研英语二2023年真题

第1题、完形填空。

Here's a common scenario that any number of entrepreneurs face today: you're the CEO of a small business, and though you're making a nice __1__, you need to find a way to take it to the next level. What you need to do is__2__growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus __3__on finding ways to grow.

Let's look at a real-world __4__. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the __5__departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The __6__was that too many customers were using the basic, free version of their product. And __7__improvements to the premium, paid version, few people were making the upgrade.

Things changed, __8__, when an innovative project-marketing manager came aboard, __9__ a growth team and sparked the kind of  __10__ perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the __11__of upgrades wasn't due to a quality issue. Most customers were simply unaware of the premium version and what it offered.

Armed with this __12__, the marketing and engineering teams joined forces to raise awareness by prominently  13  the premium version to users of the free version __14__, upgrades skyrocketed, and revenue increased by 92 percent.

But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can __15__the interdisciplinary team and keep them on course for improvement. This leader will __16__the target area, set clear goals and establish a time frame for the __17__of these goals.

The growth leader is also __18__for keeping the team focused on moving forward and steering them clear of distractions. __19__attractive new ideas can be distracting, the team leader must recognize when these ideas don't __20__ the current goal and need to be put on the back burner.

1.

A.purchase

B.profit

C.connection

D.bet

2.

A.define

B.predict

C.prioritize

D.appreciate

3.

A.exclusively

B.temporarily

C.potentially

D.initially

4.

A.experiment

B.proposal

C.debate

D.example

5.

A.identical

B.marginal

C.provisional

D.traditional

6.

A.rumor

B.secret

C.myth

D.problem

7.

A.despite

B.unlike

C.through

D.besides

8.

A.moreover

B.however

C.therefore

D.again

9.

A.inspected

B.created

C.expanded

D.reformed

10.

A.cultural

B.objective

C.fresh

D.personal

11.

A.end

B.burden

C.lack

D.decrease

12.

A.policy

B.suggestion

C.view

D.result

13.

A.contributing

B.allocating

C.promoting

D.transferring

14.

A.As a result

B.At any rate

C.By the way

D.In a sense

15.

A.unite

B.finance

C.follow

D.choose

16.

A.share

B.identify

C.divide

D.broaden

17.

A.announcement

B.assessment

C.adjustment

D.accomplishment

18.

A.famous

B.responsible

C.available

D.respectable

19.

A.Before

B.Once

C.While

D.Unless

20.

A.serve

B.limit

C.summarize

D.alter